In the early 2010s, New Balance sought to redefine what cushioning could mean for runners. Traditional cushioning systems often sacrificed responsiveness for comfort, leaving athletes wanting more. Recognizing this gap, New Balance's designers and engineers embarked on a mission to create a sole that offered both plush comfort and dynamic energy return. The result was the introduction of Fresh Foam

Using advanced 3D modeling and pressure mapping, New Balance meticulously crafted the Fresh Foam midsole to provide a smooth, responsive ride. The design process involved analyzing thousands of miles of running data to ensure the foam’s density and structure met the diverse needs of athletes. This attention to detail quickly earned Fresh Foam a reputation for delivering unparalleled comfort and performance.